Where our story begins...

Our story has begun on the west coast of Turkey with a little girl growing up with a kitchen full of plastic bottles of olive oil, with her grandmother cooking, baking and serving all of her dishes with olive oil. It's a story of heritage, love and fascination for the golden liquid.

“I want Joila to be a household brand. A brand that you’re happy to have in your home, not because it’s some luxury but because it’s good. I want people to be comfortable with finishing my products knowing they can get the next bottle just as easily.”

PRODUCTION

Founder's Story

Melisa was born in Izmir but spent most of her life moving around Europe. She always had her house in Cesme to come back to in the summer. Her summers were spent there, on her grandparents patio, eating good food, enjoying the sun and the wind. It’s the one place she truly felt back to her true self.

It was all simple there. It was good food without the fuss, enjoyable moments around the table, loud conversations and comfortable silences. Elsewhere it all felt so fussy, if it was good food it was just too fancy and if it was real local food it wasn’t accessible outside of little villages.

She quit her marketing job in Paris with a mission to make good food accessible. Making good ingredients available, showing up in the way that most consumers would expect for a food brand to show up in the 21st century.